Lead-generation system

Revive Ad Campaign

Lead-generation transformation

A strategic content and advertising system that quadrupled lead volume without increasing ad spend and lowered cost per lead from approximately $500 to as low as $8.

Deliverables: 60 / 30 / 15 sec ads + 16:9, vertical, square formats + monthly A/B versions,
Use case: Paid Meta and Google Ads

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The project

Creative built around conversion.

We brought in ad management partners and teamed with them to help our client craft content and a plan that would achieve their desired goals. Prior creative was makeshift and not effective.

Supporting media

AD Variations

The total number of ad variations over the project was upward of 15. Monthly meetings with the ad manager and performance stats informed the next variations for A/B testing.

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