Broadcast commercial
Willys MB TV Ad
Commercial created for History Channel
A cinematic legacy story connecting a modern watch to material recovered from actual WWII Willys MB vehicles.
- Deliverables
- 30 sec broadcast spot
- Use case
- History Channel product launch
The project
From script to delivery in 6 days
We worked with Praesidus and came up with a concept using miniature virtual production to give the ad a feeling of adventure and being suited for any environment. The intent was a unique mix of history, branding, and product marketing, built for a History Channel placement.
VIRTAL PRODUCTION
AI BACKGROUND DEVELOPMENT
Behind the scenes / breakdown
Virtual production under pressure.
